Is "Green" Dead ?

There is much debate as to what extent the word green should be used and what it should mean.

To me, it bothers me when green is slapped everywhere for the sake of it. Instead, I think the paradigm needs to shift as to how we think of this word and instead just build energy efficient / sustainable things and call them by the name that we call them now.

Thomas Friedman summarizes it this way:

Ultimately, he said, the word "green" should disappear.
Instead of a small number of energy-efficient buildings and cars, he said, all should be built that way -- eliminating the need for a "green" designation.
"It won't be a green car, just a car," he said.

You can read about Friedman's speech here.